The development of the candy industry needs to achieve
The development of the candy industry needs to achieve "five"
Update:2019-02-21   Page View:373

As the market operation of confectionery products is completed from product competition to marketing, the confectionery industry has entered the era of brand competition. With the continuous development of China's candy industry and the tightening of foreign brands, the competition in China's candy market is becoming more and more fierce, and the development trend of the candy industry is good.

However, it cannot be ignored that at the time of the development and expansion of the domestic candy industry, various types of candy, such as health care, low-sugar, fun and eco-type, have accelerated the pace of entering the high-end candy market in China. In contrast, the products of China's candy market are very simple. Under the dual pressure of foreign companies pressing and fierce competition from domestic enterprises, China'scandy industry product development resistance is heavy.

The competition of domestic confectionery companies mainly stays at the price level, and the development of new fields is obviously insufficient compared with foreign capital. The homogenization of products has seriously hindered the competition between domestic candy companies and foreign brands, making their profits far less than foreign brands. The main battlefield of domestic brands has also been forced to sink to the second and third-tier markets.

It is worth noting that the global annual per capita consumption of candy is about 3 kg, while China has only 0.7 kg, so China's candy market has great potential for development. The breakout of domestic enterprises should focus on the upgrading of products, and new products should be continuously introduced to continuously enrich product varieties. China's candy industry is facing the demand pattern of small products and large markets. Candy production enterprises are in the stage of structural adjustment, product renewal, survival of the fittest and corporate restructuring.

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